UNIT 1
Definition and role in a company, Key responsibilities of a Product Manager, Historical perspective on Product Management, How effective Product Management can drive business success, Common challenges without proper Product Management
UNIT 2
Introduction, growth, maturity, and decline of a product, Role of a Product Manager in each stage, Idea generation, validation, and concept development, Creating a product roadmap
UNIT 3
Understanding customer needs, wants, and pain points, Conducting market research and competitor analysis, Creating user personas, Mapping the customer journey
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